Some Folks Made Lots Of Money On Amazon Today.  Some Folks Lost Lots Of Money On Amazon.  Also Today.

Amazon, which usually makes little or no profit, "stunned" (CNBC's word) Wall Street by reporting a profit for the quarter: about $90 million on several billion in revenue.  (Apple posted a profit of $10 billion for the same quarter.)

Those who rushed in to buy the stock at the open today did so in the $580 range, paying a hundred dollars more for each share than yesterday.  By the end of trading, those shares were at about $530;  so the newbies who rushed in have a lost of about $50 a share, 9-10%.

We remember, during the first years of Amazon, seeing Jeff Bezos on tv promising a break-even that year.  It did come and produced a "stunner."  The question for investors:  how high is too high to pay for a stock selling lots but making relatively little?